Our packaging design for Molly Muriel's home, bath & body products was just featured on The Dieline (One of our favorite packaging design websites).
Packaging Design for Molly Muriel on The Dieline
Responsive Web Design for Tree For All — a Clean Water Services project
We helped Clean Water Services develop a website for their Tree For All planting project. Their goal is to facilitate the planting of 1,000,000 trees within one planting year.
Responsive Website Design for Portland Psychologist
We created a new brand and website to represent this local psychologist on Northwest 23rd in Portland. The site is a good mix of being both inviting and modern, which is often a difficult combination to pull off.
Responsive Website Design for Gladys Bikes
We helped Gladys Bikes create a new website that features historical photography in a landscape of parallax scroll-ability. The women-owned shop on Williams focuses on an inclusive atmosphere with built and custom-build bikes with a saddle library to boot.
What is Identity-driven Branding?
We believe that a brand's identity is the most important catalyst for potential growth and success and a powerful identity starts with a strong logo.
A logo is a word-mark or symbol (or combination of the two) that serves to represent a brand. A good logo will help to provide recognizability and consistency for a brand and is the key-stone of any successful Identity System.
When we engage a potential brand (company, product, service, or idea) to work with, we always assess the logo and identity first. Above are some recent logo updates and overhauls that we developed before letting the client invest further in their brand.
Responsive Web Design for Portland Real Estate Company
Relevant Studios helped Urban Nest Realty launch an all new website that reflects their new brand and growing company. The site boasts custom illustrations & icons, Responsive layouts for mobile, tablet, and desktop, and rich media content.
Packaging Design for Ethiopian Simmer Sauce
We helped the owner of Eleni' Kitchen develop a new Packaging & Label Design for her Ethiopian Simmer Sauce that is more consumer friendly. Eleni has a farmers market booth in Hillsboro and Lake Oswego and sells her canned good at Whole Foods and New Seasons Market.
Here is the before & After:
What makes a good logo?
A solid logo usually embodies a few key qualities:
1) It should identify, not explain — a logo should not literally describe the business; it's more of a "signpost" that identifies the company and reflects its attitudes and values. A logo should give direction and attitude, while the product or service provided will inform the meaning.
2) It should be seductive — Logos are most successful when they are simple and dynamic. They need to work in a wide range of media (print, web, on the wall, etc) and hold up in all applications that will make an impression and draw the viewer in.
3) It should pose a question — This goes hand in hand with the first 2: If a viewer is given all the facts there is little reason for him to process the information or delve in deeper. Alternatively, if the viewer is presented with a design that poses a question they will be drawn in to discover more.
4) It should be memorable — Humans see shape, color, and then put what they see within the context of time. After that, humans apply meaning to what they have just taken in or experienced. So a unique design or shape along with color helps to create a memorable logo or identity.
5) It should be timeless — We want to make sure that any logo is designed for longevity. Since humans put a timeline context to everything, the logo needs to stand the test of time as much as possible. We look at our design to see if they would have worked in the past, if it works today, and if it should work in the future. Times do change and though we do our best, a logo should be reassessed for longevity every five years or so. Sometimes a little update or typography change is all that's needed to bring it up to date.
6) It should be the foundation of a system — A logo is only the first impression. It needs to work in a system. An Identity System is a kit of parts or predefined set of brand assets that usually include the logo, typography, color palettes, messaging, and additional branded imagery (photos, icons, illustrations, patterns, textures, etc). These elements combine to form an overall look and feel for a brand.
7) It should be flexible — In this day in age the logo needs to be designed for a variety of media including digital, print, on products, and within environments. We design logos that work in multiple color formats and orientations (vertical vs horizontal applications) so that the core components of the identity are very flexible.
Hand-made A-Frame Sign for Gladys Bikes
This fancy hand-painted custom A-frame sign will be on display for the public at the only Gladys Bikes on the planet — on N Williams Ave.
In Progress - Identity Design for Portland Psychologist
We're working on a new identity for a Portland Based Psychologist up on NW 23rd. The new identity will be very inviting and positive (obviously), and will help to attract the audiences that Dr. Landon wants as he builds his practice.
Packaging Design for The Jasmine Pearl Tea Co.
Just added a new case study for The Jasmine Pearl Tea Co. The new packaging should be in Whole Foods and New Seasons Market soon. See the work here.
Farmer's Market Booth Environment Design for Eleni's Kitchen
We teamed up with local builder Isaac Miller to create a point of purchase booth for Eleni's Kitchen. The hand-built booth boasts a modular system that is easy to set up, take down and modify depending on needs.
