What is Identity-driven Branding?

We believe that a brand's identity is the most important catalyst for potential growth and success and a powerful identity starts with a strong logo.

A logo is a word-mark or symbol (or combination of the two) that serves to represent a brand. A good logo will help to provide recognizability and consistency for a brand and is the key-stone of any successful Identity System.

When we engage a potential brand (company, product, service, or idea) to work with, we always assess the logo and identity first. Below are some recent logo updates and overhauls that we developed before letting the client invest further in their brand.