Excerpt from an article on Urban Craft Uprising...
-----
What’s something you’ve learned through running your business in the past 12 months?
"The biggest lesson I’ve learned in the last year is the power of packaging/branding. I started working with a branding company, Relevant Studios in Portland, and within the last year my business has almost doubled. I can’t say enough about the power of getting the point of your product across to the customer through a clear and professional package. It may take the right ‘look’ to sell a product, but once the customer tries it, if it’s good, they’ll be a customer for life. And it all starts with the right label."
-----
Full Story Here: www.urbancraftuprising.com/molly-muriel/
See their Case Study Here
