Excerpt from an article on Urban Craft Uprising...
What’s something you’ve learned through running your business in the past 12 months?
"The biggest lesson I’ve learned in the last year is the power of packaging/branding. I started working with a branding company, Relevant Studios in Portland, and within the last year my business has almost doubled. I can’t say enough about the power of getting the point of your product across to the customer through a clear and professional package. It may take the right ‘look’ to sell a product, but once the customer tries it, if it’s good, they’ll be a customer for life. And it all starts with the right label."
Full Story Here: www.urbancraftuprising.com/molly-muriel/
See their Case Study Here