Every once in awhile we work on projects that are mere speculation for companies we like (or would like to work with). We did this spec work for Space Age a couple of years back (it was on our old blog), but I thought we would share it again for those of you who didn't see it the first round.
This might not be how we would actually approach a brand update for the local Space Age brand, but What If the company went national (or international for that matter)?
What if getting gas could actually be fun? Maybe employees could dress like aliens to pump gas. Maybe visitors could collect a special Exploration Card at each Space Station that they "docked" at. Collect all and win.
Would it be possible to brand Space Age in such a way that people would enjoy and seek out their gas stations? Maybe Space Age could push the brand and be even more successful as a leader in the industry by creating a culture that is more than just "filled with regular".
This post is open for comments so please let us know what you think or Email us your thoughts.