What if... Space Age Fuel went National?

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Every once in awhile we work on projects that are mere speculation for companies we like (or would like to work with). We did this spec work for Space Age a couple of years back (it was on our old blog), but I thought we would share it again for those of you who didn't see it the first round.

This might not be how we would actually approach a brand update for the local Space Age brand, but What If the company went national (or international for that matter)?

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What if getting gas could actually be fun? Maybe employees could dress like aliens to pump gas. Maybe visitors could collect a special Exploration Card at each Space Station that they "docked" at. Collect all and win.

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Would it be possible to brand Space Age in such a way that people would enjoy and seek out their gas stations? Maybe Space Age could push the brand and be even more successful as a leader in the industry by creating a culture that is more than just "filled with regular".

This post is open for comments so please let us know what you think or Email us your thoughts.