New identity for The Herb Shoppe

We're working with The Herb Shoppe to redesign their identity and packaging. Below is the core identity that we will we building communication pieces from and that will be the foundation for the new packaging system (which will be coming soon).


The Herb Shoppe has two lovely locations — one in Brooklyn New York and one in Portland Oregon and the identity will appeal to audiences in both locales. Traditional Medicine for Modern Times is the message or positioning statement for the organization and the Identity was designed to be timeless (applicable to both the history and future of natural medicine).


And here is the design for the new business cards. We will take some pictures of the cards and the rest of the stationery set as soon as they are printed.