Montessori Northwest

CHALLENGE - Montessori Institute Northwest approached us with the need to update their identity to reflect their newly adopted vision and development plan for the non-profit organization that does much more than train future teachers in Montessori Education.

ACTION - In keeping with their new development plan we suggested a name simplification that would help solidify their position as the regional authority and advocates for all things Montessori. Then we created a visual language to portray who they are and new communication tools to promote what they do.

RESULTS - The new identity system and communications tools appeal to adults (their main target audience) while remaining kid-friendly and will help MNW lay the foundation for effective and consistent communications as they reach new audiences and refine their work.