Swiss Hibiscus

CHALLENGE - Cafe Hibiscus came to us with a bit of an identity crisis. Their family and restaurant roots were from Hawaii while their cuisine was very swiss and it was creating some confusion for their Portland audiences.

ACTION - We helped by supporting their new name with an identity that would convey the origin of their food and would present it in a way that was more fresh and professional to match the high quality standards of their food & service.

RESULTS - The result is an approachable and lively design system that allows the Northeast restaurant to embrace their heritage while promoting their offerings in a clear & alluring way.


BRAND IDENTITY - Logo & Visual Assets

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ENVIRONMENT - Exterior Signage

Photos by Josh Chang


INTERACTIVE - Website Concept

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