CHALLENGE - Cafe Hibiscus came to us with a bit of an identity crisis. Their family and restaurant roots were from Hawaii while their cuisine was very swiss and it was creating some confusion for their Portland audiences.
ACTION - We helped by supporting their new name with an identity that would convey the origin of their food and would present it in a way that was more fresh and professional to match the high quality standards of their food & service.
RESULTS - The result is an approachable and lively design system that allows the Northeast restaurant to embrace their heritage while promoting their offerings in a clear & alluring way.
BRAND IDENTITY - Logo & Visual Assets
ENVIRONMENT - Exterior Signage
Photos by Josh Chang