Write your top word (or word of your own that describe better than the list) in order of importance. Explain why you chose that word or why it represents your brand (organization, product, service, or idea).
Write your second top word
If you were to choose a make and model of vehicle to represent your brand, what would it be and why?
If you were to choose a clothing line or retail company to represent your brand, what would it be and why?
If you were to choose an animal to represent your brand, what would it be and why?
