Online Proposal for
Five Points Coffee
Version 1 - July 28, 2015
We Help
Your Brand
Pricing & Fee Structure
Our job is to help our clients make informed decisions about what will serve and grow their brand best. We’ve found that providing a range up-front and a phased budgeting method works best as we further define what’s possible and discover what’s needed together.
That being said, we do want to provide a framework to start the conversation, so our proposal contains a range of prices for each project with a range of possible deliverables. Once we understand who you are as an organization and what you are trying to accomplish, we can solidify the scope and create a plan to make it happen.
Identifying your organization's strengths and developing a brand strategy up-front will help to ensure that our work together is successful.
Brand
Strategy
1 - Brand STrategy
To kick things off, we suggest holding a discovery session with all decision-makers to help us understand where the organization has been, where it’s headed, and what it might take to get you there. We also want to learn about the brand personality and core values of the organization to help us craft strategic messaging.
Suggested Exercises
- Brand survey discussion - We want to hear from you about your organization
- Branding cards - Facilitates conversation about overall goals for the brand
- Attributes quiz - Word association to discover key attributes
- Mood Board Presentation - Three visual directions to make sure everybody is on the same page
AVG. $950
Identity
Design
2 - Design Logo & Visual Identity
An identity system including primary and secondary logo versions, brand assets for flexibility, primary and secondary color palettes, typography standards for headlines/display and body copy, photo and imagery treatments, and other identity assets as needed (ie: textures, patterns, monograms, icons, etc) will be created and refined to accurately represent the organization.
Possible Deliverables
- Logo - Primary & secondary logo versions
- Flexible assets - Monograms, icons, visual representations of tagline, etc.
- Color system - Primary & secondary color palettes
- Typography system - Typography (font) standards will be suggested for display (headlines, etc) & body copy
- Stylistic examples / additional assets - Photography styling, textures, patterns, etc.
AVG $3,500 - $5,500
A website is more than a representation of your brand, more than a place to find information, more than a tool for marketing — It’s your organization’s ever-evolving hub for communication, platform for interaction, and catalyst for growth.
Website Design
& Development
1 - Website Plan
A website plan includes digital strategy, information architecture and preliminary wireframes. This plan is meant to create a foundation for effective communication and growth through online media.
Possible Deliverables
- Digital strategy
- Site map
- Preliminary wireframes
- Define scope & budget for website projects
AVG. $1,000-$2,500
2 - Content Creation/Gathering
Meaningful and engaging content is what makes a website valuable—it’s what keeps attention spans and invites people to take the next step. Content and page specific, copywriting, information graphics, photography, illustrations and other tools/media can be developed that will help to more clearly communicate the organization’s messages both visually and verbally.
Possible Deliverables
- Copywriting (written content)
- Photography
- Illustration
- Information graphics
- Video production
TBD
3 - Website Design
The design phase focuses on the visual and functional aspects of the website. The preliminary wireframes created in the planning phase can be developed further to show exactly how a user will experience the content and layout on each page (this is called user experience or UX design). UX design is important as it helps determine the hierarchy for content and the method for leading visitors to relevant and important content to produce the desired outcome from that user.
Once the wireframes are approved we will develop the user interface (UI) or aesthetic design of the site according to the new identity and graphic standards.
Possible Deliverables
- Complete working wireframe
- Layout & UX design
- Web composites & UI design
AVG. $2,500-$4,500
4 - Website Development
The website will be developed using best industry standard practices on a Content Managment System platform in order to fit the current and future needs of the organization.
Possible Deliverables
- CMS
- Website coding
- CSS styling
- SEO (optimization)
TBD - Cost Dependent
on Functionality
5 - Content Implementation, Testing, & Launch
This involves adding content, sizing images, adding buttons, testing the site across various browsers, implementing DNS changes for launch, etc.
Possible Deliverables
- Content implementation
- Link testing
- Functionality testing
- DNS management
TBD
Admittedly these images aren't good examples of "link testing" but are a nice design we did for Clean Water Services TFA.
We love print design. It's a chance to showcase a brand in a tangible, touchable, and interactive manner. From simple stationery to complex presentation systems — we can definitely make you look good on paper.
Print
Design
Stationery Design
Print design deliverables can be created to strengthen tangible communications with current and potential audiences & stakeholders.
Possible Deliverables
- Business cards
- Letterhead & envelopes
- Postcards & notecards
- Labels, stamps, etc.
Starting at $1,500
Brochure Template
Depending on your needs, we can craft a visually compelling brochure to be an informative tool that engages your audiences.
Possible Deliverables
- Simple tri-fold brochure
- Comprehensive presentation brochure
- …or anything in between
Starting at $2,500
Print Newsletter Template
A branded layout design can be created to help you highlight the work of your organization. Whether you need assistance with content, design or both, we can deliver a range of layouts to best showcase your content.
Possible Deliverables
- Simple print newsletter template
- Comprehensive print newsletter template
- ...or anything in between
Starting at $1,500
We can design tools to help you promote your brand through digital media so your brand looks pixel-perfect online.
Digital
Design
Social Media Design
We’ll translate your new identity across customizable social media platforms, where you engage with consumers in a direct and immediate way.
Possible Deliverables
- Facebook page graphics
- Twitter profile graphics
AVG. $350-$750
E-Mail Template Design
Email marketing is unique chance to connect with people who are invested in your organization. Make sure you’re conveying your brand effectively and beautifully with every email you send with a MailChimp (or comparable) platform.
Possible Deliverables
- Simple email template
- Complex email template
- …or anything in between
