Below are three collages of images that create an overall mood or look-and-feel. Please click on each mood board to view and then answer the questions below. Remember to answer with Boost Oregon's perspective and not what you simply like or are drawn to personally.
Attributes used for reference:
The brand identity can't be all things to everyone (which means it might not be able to convey all the attributes at once), but instead should be viewed as a first impression (like meeting someone for the first time — you don't know everything about them but you can make many assumptions). Which mood board would make the best first impression and draw your audience in to learn more...