About This Blog
2 Brothers Moving

CHALLENGE - 2Brothers didn't want to look like the other guys right from the start. The company was started by students who were dedicated to old-fashioned friendliness, customer satisfaction, and superior service.

ACTION - Since creating the initial identity and brand positioning in 2007 the company has grown and evolved quite a bit. Now, in 2012 we are helping to breathe new life into the brand by creating all-new creative including additional brand assets and custom illustration.

RESULTS - 2Brothers has become a trusted name and one of the more prominent moving brands in the greater Portland area and the brand will continue to evolve as the company does.

CASE STUDY

IDENTITY EVOLVED

LOGO UPDATE
For the brand refresh we used our original logo design (on the left), but made the logotype primary, while the symbol is used as a support graphic. We also updated the colors by making them warmer and less corporate (shown below).

WEBSITE RE-DESIGN (IN PROGRESS)

BRAND AD CAMPAIGN (New Creative)
Local, Long-Distance, or Across the Nation is the theme for the all-new creative for 2 Brothers. The new illustration and brand assets will be seen on everything from truck wraps to business cards as we roll out the updated brand over the next year or so.

SERVICES PROVIDED

IDENTIFY - Brand Strategy, Positioning, Logo Design, Identity Development
DEVELOP - Print Design, Web Design (Architecture, UX, & Front End Design), Environment Design
PROMOTE - Print Advertising, Signs & Vehicle Graphics, Direct Mail
MANAGE - Brand Evolution, Brand Management 

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