Case Study

PROGRAM GUIDE
YMCA Vancouver, BC needed a redesign of their program guide to follow their new graphic standards. We designed this 20 page guide from the ground up and the result was a very handsome program with lots of improvements that helped the user find information that is pertinent to them.

ENVIRONMENT POSTERS
Langara Family YMCA needed something to help communicate their enhanced brand within their building. We helped by creating four gigantic posters that would hang inside the foyer. Each poster promotes activities that target each age group (kids, teens, adults, & seniors). We developed the tag-lines, along with image selection, and did the design & layout.

PRINT ADS
YMCA Vancouver, BC needed help putting together a print campaign that would run in several publications and be postered in the community. We used their existing brand guidelines to create an ad campaign that would reach the hearts of those wanting some much-needed fun (and excercise) in their lives. We developed The "Jumping for Joy" headline and finalized design & layout for several ads in the campaign.

BUILDING INFORMATION GRAPHIC
Robert Lee YMCA needed a way to showcase all the great new things in their newly constructed facility. We took their architect drawings and transformed them into a user friendly graphic to present their community with all the details of what the new "centre" had to offer.

SERVICES PROVIDED

IDENTIFY - Verbal Branding (Messaging, Copy Writing)
DEVELOP - Print Design, Display Design, Info Graphic Design
PROMOTE - Print Advertising
MANGE - Template Design

• 
• 
•