About This Blog
Sacramento Lofts

CHALLENGE - The Sacramento Lofts was a new condo development in NE Portland that needed an identity and platform for marketing the units.

ACTION - An identity and visual language was developed to place the Sacramento Lofts in a league of their own. The look and feel is very high-touch and appeals to both the young and old affluent target markets.

RESULTS - The result was a brand that communicates the sophisticated, yet down-to-earth nature, of both the developer and the project.

Case Study

IDENTITY DEVELOPMENT

PRINT DESIGN (Business Cards)

RENDERING BRAND ASSET
Rendering was made in conjunction with MediaLab

PRINT DESIGN (Presentation Folder & Collateral)

COPY-WRITING SAMPLES
Voice & messaging by Andy Kerr. Final editing by Nicole Hagerty.

PRINT DESIGN (Postcards)

WEBSITE

SERVICES PROVIDED

IDENTIFY - Brand Assessment, Brand Strategy, Logo Design, Identity Development, Verbal Messaging
DEVELOP - Print Design, Copy-writing, Website Design & Development
PROMOTE - Print Advertising, Billboard Design, On-site Signage
MANAGE - Brand Management, Print Production Management

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