Identifying your organization's strengths and developing a brand strategy up-front will help to ensure that our work together is successful.


Brand
Strategy


1 - Kickoff & Discovery Session

To kick things off, we suggest holding a discovery session with all decision-makers to help us understand where the organization has been, where it’s headed, and what it might take to get you there. We also want to learn about the brand personality and core values of the organization to help us craft strategic messaging.

Suggested Exercises

  • Brand survey discussion - We want to hear from you about your organization

  • Branding cards - Facilitates conversation about overall goals for the brand

  • Attributes quiz - Word association to discover key attributes


2 - Define the bigger Picture

Using the information gathered in the kickoff and discovery session, we’ll compile insights and develop key messaging that communicates the spirit of the brand, what it stands for, and why it matters to your audiences. We want to make sure we’re all on the same page regarding the brand before moving forward.

Possible Deliverables

  • Philosophy statement

  • Core values, differentiators, key words, and concepts.

  • Define scope & budget for identity projects


3 - Develop Messaging & Verbal Identity

Message strategy, voice, tone, core values and other verbal assets can be delivered to portray the strengths of the organization and communicate them verbally in an authentic and meaningful way. These verbal assets can be used on future media and provide a reference for overall future message development.

Possible Deliverables

  • Entity & product naming
  • Positioning statement (tagline)
  • Descriptor
  • Core messages
  • Headlines
 

We believe in identity-driven branding. We take great care in crafting an identity system that is authentic, intentional, and memorable so that it can be a platform for your brand's growth.


4 - Set Overall Creative Direction

We want to make sure that everyone is on the same page in terms of the general look and feel for the brand before we jump into the design phase. So we do our homework and compile images to create three unique mood boards, each representing the organization in different ways, to facilitate conversation and agree upon an overall direction.

Possible Deliverables

  • Mood boards - 3 mood boards will be presented and discussed

5 - Design Logo & Visual Identity

An identity system including primary and secondary logo versions, brand assets for flexibility, primary and secondary color palettes, typography standards for headlines/display and body copy, photo and imagery treatments, and other identity assets as needed (ie: textures, patterns, monograms, icons, etc) will be created and refined to accurately represent the organization.

Possible Deliverables

  • Logo - Primary & secondary logo versions
  • Flexible assets - Monograms, icons, visual representations of tagline, etc.
  • Color system - Primary & secondary color palettes
  • Typography system - Typography (font) standards will be suggested for display (headlines, etc) & body copy
  • Stylistic examples / additional assets - Photography styling, textures, patterns, etc.

6 - Create Identity Standards / Style Guide

A style guide will be created for staff members and other partner organizations to utilize once the new identity system has been created. This guide will outline specific design rules and sample executions to ensure the brand is consistent over time, across all platforms (print, web, signage, etc.). It empowers staff members to create brand deliverables (such as PowerPoint presentations, internal documents, etc.) that reflect the new look and feel.

Possible Deliverables

  • Simple style guide
  • Comprehensive standards manual
  • ...or somewhere in between
 

 

Website Projects

Process and Examples


A website is more than a representation of your brand, more than  a place to find information, more than a tool for marketing — It’s your organization’s ever-evolving hub for communication, platform for interaction, and catalyst for growth.

 

1 - Website Plan

A website plan includes digital strategy, information architecture and preliminary wireframes. This plan is meant to create a foundation for effective communication and growth through online media.

Possible Deliverables

  • Digital strategy
  • Site map
  • Preliminary wireframes
  • Define scope & budget for website projects
 

2 - Content Creation/Gathering

Meaningful and engaging content is what makes a website valuable—it’s what keeps attention spans and invites people to take the next step. Content and page specific, copywriting, information graphics, photography, illustrations and other tools/media can be developed that will help to more clearly communicate the organization’s messages both visually and verbally.

Possible Deliverables

  • Copywriting (written content)
  • Photography
  • Illustration
  • Information graphics
  • Video production
 

3 - Website Design

The design phase focuses on the visual and functional aspects of the website. The preliminary wireframes created in the planning phase can be developed further to show exactly how a user will experience the content and layout on each page (this is called user experience or UX design). UX design is important as it helps determine the hierarchy for content and the method for leading visitors to relevant and important content to produce the desired outcome from that user.

Once the wireframes are approved we will develop the user interface (UI) or aesthetic design of the site according to the new identity and graphic standards.

Possible Deliverables

  • Complete working wireframe 
  • Layout & UX design
  • Web composites & UI design
 

4 - Website Development

The website will be developed using best industry standard practices on a Content Managment System platform in order to fit the current and future needs of the organization.

Possible Deliverables

  • CMS
  • Website coding
  • CSS styling
  • SEO (optimization)
  • Responsive Development
 

5 - Content Implementation, Testing, and Launch

This involves adding content, sizing images, adding buttons, testing the site across various browsers, implementing DNS changes for launch, etc.

Possible Deliverables

  • Content implementation
  • Link testing
  • Functionality testing
  • DNS management
 

Digital Design Projects

Scope & Examples


We can design tools to help you promote your brand through digital media so your brand looks pixel-perfect online.


Social Media Design

We’ll translate your new identity across customizable social media platforms, where you engage with consumers in a direct and immediate way.

Possible Deliverables

  • Facebook page graphics
  • Twitter profile graphics

E-Mail Template Design

Email marketing is unique chance to connect with people who are invested in your organization. Make sure you’re conveying your brand effectively and beautifully with every email you send with a MailChimp (or comparable) platform.

Possible Deliverables

  • Simple email template
  • Complex email template
  • …or anything in between