CHALLENGE - Jade, tucked in the heart of Portland's Sellwood neighborhood, was originally intended to be a teahouse and patisserie. As its food menu evolved it became very popular and so the owners needed help communicating that Jade had evolved into more than just a teahouse.

ACTION - We helped refresh their existing teahouse brand and then created a new restaurant [bistro] brand that was a better fit for the Sellwood mainstay.

RESULTS - Jade's popularity continues to grow and we are helping them manage their brand and develop additional merchandising opportunities that will ensure longevity and continued growth.