A brand is the collective perception of an organization, product, service, person, or idea.
You can't make someone think what you want, but you can influence someone's perceptions. So the best way to think of your brand is to think in terms of your reputation. Obviously a reputation is more than how you look. Your reputation is your brand.
Influencing someone's perception of your "brand" is called Branding.
It's the process through which a cohesive and enduring impression of your organization, product, or service is made in the minds of your audience.
Branding Happens whether you are intentionally influencing your brand or not.
Branding is a process
Branding is a process, not a project. We partner with you to help convey who you are, what you do, and why it matters to your audience. Whether you're a small business owner, run a non-profit, or represent a larger company, we help you to create great rapport with your audience. We also help your audience to discover, understand, and become devoted fans of your organization, its identity, message, product, or service. And we do all this in a way that is true, meaningful, and completely authentic.
“How do we do it?” you ask. Simply put, we help you Identify, Develop, Promote, and Manage your organization’s brand.
We believe that your identity is the foundation to build your brand. Your reputation and identity often go hand in hand – so that is where we start. We help identify your identity and use it as a platform for growth. This approach is what we call Identity-driven Branding.