Name of Your Organization
Address
Address 1
Address 2
City
State/Province
Zip/Postal Code
Country
Your Name
*
First Name
Last Name
Your Title/Job
Phone
(###)
###
####
Email Address
*
Who else will be a decision maker regarding this project? (Include names and emails.)
1) Who makes up your organization? What is your internal structure? (ie: How many directors, leaders, colleagues/employees, students, members, clients, etc.)
2) Compared with other organizations that provide a similar service, what makes you different or stand out?
3) Is there anything noteworthy about your organization’s culture, personality, or style?
4) What is your purpose or goal? (What is your organization’s desired outcome from doing what you are doing?)
5) What is your mission? (Why is doing what you are doing worth the effort?)
6) Who do you see as your current primary audience?
7) Why is your organization attractive to your current audience?
8) Do you want another type of audience? Or reach a different demographic?
9) What specific things does your organization do (or what service do you provide) that support your mission & purpose? (Reference questions # 4-5)
10) What specifically does your organization do to attract your current audience? (Reference question # 6)
11) Do you have any specific goals for your organization over the next year (3-5 years)?
12) What are the best opportunities you have to grow (in size, stature, as a team, as a community, etc).
13) What kind of impression do you want to make on your audience?
14) What response do you want your audience to have or make when interacting with you and your organization?
15) What do you want your reputation to be like? Or what do you want to be known for?
